PEAK PERFORMANCE x CAN'T SKI IN BERLIN

Client: Peak Performance
Athlete: Alex Hackel
Year: 2023
Location: Berlin, Germany

We don't know who from Peak Performance's Marketing Department came up with the idea of shooting ski photos without snow. But Alex Hackel said yes. So we set out to shoot ski photos in a place that's probably never been skied before: The Berlin metro. For the opening of Peak's story in the German capital.